Brains
and Brawn
Direct
from Harvard Business School
Times
are changing
Financial
External
Marketing
Internal
Business Process
Learning
& Growing
The
Galaxy System Balanced Scorecard
Brains and
Brawn
Motiva Enterprises LLC is now a formidable competitor in the marketplace
with over 3,347 retail facilities, we certainly have "brawn." But we won’t
be successful if we simply act like size means everything! We must invest
our Capex wisely. With you, our valuable retailer, we have to plan to be
"smart" together.
Today, Motiva Enterprises LLC must spend its capital wisely. To do so,
Motiva Enterprises LLC must ask you, the retailer, the right questions,
and these questions will help make you (our retailer) a better businessperson!
Questions like:
-
Are your people trained properly to build new business?
-
How are you planning to promote within your trading area to capture more
business?
-
Is superior customer service a priority to your operation?
-
Have you forecasted how profitable your facility should be?
All these issues (and a lot more) make up the "Galaxy System Balanced Scorecard"
and you will need to develop one before your Motiva Enterprises LLC Sales
Consultant can consider Capex funds at your facility.
Motiva Enterprises LLC and the Galaxy System Balanced Scorecard, together
we can think smart to stay on top!
Direct
from Harvard Business School . . .
. . . and used by a tidal wave of leading American businesses!
A valuable added-value tool from Motiva Enterprises LLC that will
strengthen your business. Galaxy’s planning imperative - the Balanced Scorecard
is in your hands. Your involvement as a Motiva Enterprises LLC retail operator
will determine the success you and Motiva Enterprises LLC may achieve at
your leased retail facility.
Conceived by Harvard Professor, Dr. Robert S. Kaplan and Dr. David P.
Norton, the Balanced Scorecard is a management framework that leverages
all aspects of one’s business. The Balanced Scorecard enables translation
of our company’s vision and strategy into a coherent set of performance
measures that can be automated and linked to retailer business productivity.
Motiva Enterprises LLC retailers now have a valuable planning and measurement
process to help improve their business and to plan for the future.
Times
are changing . . .
It’s not just the condition of the property that determines Capex funding,
in today’s competitive environment we must consider how you run your business.
Motiva Enterprises LLC capital expenditures need to get the strongest
return on investment possible Ð that’s why starting with our 1999 Capex
planning we evaluate the way your business operates, not just the needs
of the physical property.
Galaxy’s Balanced Scorecard business planning process helps you put
in place some of the elements necessary to allow Motiva Enterprises LLC
to develop its own capital investment strategy.
But you need a total plan, not just a financial plan. Your business
is a "balanced" operation that involves training, marketing, customer service
and more. Motiva Enterprises LLC is investing in you, not just the dirt.
Our advice: Work intelligently with your Sales Consultant to produce
the best "Galaxy Balanced Scorecard Plan" possible.
Financial
-Business Plan
-Basic Knowledge of Monthly Financial Statements
-Long Range Financial Goals
-Retirement Plan
-Local and Regional Financing
-Build Financial Relationships
-Financial Planner/Accountant
-Financial Analysis
-Industry Average Comparisons
-Trend Analysis
-Profitability
-Building a Nest Egg
-Grow Business as an Asset
-Develop a Preferred Advisor List
-Accountants, Attorneys, Bankers, Financial Planners
-Develop Means for Periodic Review, Analyzing and Interpreting a Financial
Statement
External Marketing
-
External Marketing Objectives
-Become the Location (facility) of Choice
-New Revenue Streams
-Aggressive Local Store Marketing
-Survey to Determine Customers’ Needs and Satisfaction
1. Credit Card Surveys
2. Focus Groups
-Mystery Shop-Develop Performance Standards
-95% Customer Satisfaction and Retention
-In-store Promotions/Customer Service Suggestive Selling
-
Local Area Marketing Plan
-Streetfighter
-Customer Appreciation Days
-Community Involvement - Local and Corporate
Internal
Business Process
-
Internal Business Process Objectives
-Create a Service Culture Environment
-Become the Premier Employer, Get Employees Involved and Excited
-Measurably Reduce Employee Turnover (site-by-site)
-Involve Stakeholders in the "Service Vision"
-Employee Retention
-Customer Satisfaction Enhancements
-Sales
-Low Employee Turnover Increases Sales
-Happy Work Atmosphere Enhances Customer Satisfaction and Frequency
-Motivated Employees Stay Longer and Produce More
-
The Celebrity Service System
-Pre-hire and Orientation Processes
-Service Ambassadors (peer communicators)
-Image Enhancement Programs
-Motivation Programs
-Quarterly "Internal Marketing" Activities
Learning &
Growing
-
Learning and Growing Objectives
-Technology Training
1. Fax Machines with Separate Phone Lines
2. E-mail System
3. Business Software
-Business Training
1. Equipment Training
2. Dealer Training
3. Financial Training
-Celebrity Service Training
1. Employee Management
-Personal Training
-Time Management Courses, Stress Management
-By Attendance, Participation and Mail Survey After Course
-100% Participation
-Once a quarter
The
Galaxy System Balanced Scorecard
The Ultimate support tool for Motiva Enterprises LLC retailers. Translating
strategy into action!
Vision
Ensure all elements necessary for a successful retail operation
are in place.
Strategy
Create a fully integrated plan that enables you, our Motiva
Enterprises LLC retailer, to become the starting point with proper planning
for you and Motiva Enterprises LLC; including training, equipment and financing
and shared goals.