August 14, 2001
Volume 2, Issue 5

"Which Gas
Would You Use"

"Are all Gasolines the same?" Texaco and Shell Brands will be advertising their competitive quality gasoline advantage in the coming weeks. Are you prepared to take advantage? Are your sales associates"pushing the advantage?

1. All your POS should be up.
2. Brochures should be passed out by your sales associates.
3. Sales Associates need to be "talking it up"

1. Our gasoline has a unique cleaning additive package designed to keep engines cleaner than most discount chains or supermarket gasoline.
2. Our gasoline helps prevent deposits that may effect vehicle performance.
3. Our gasoline contains the same amounts of cleaning additive in all three grades.

Shell-August 6 -
September 17

"Save with your Chase Card"

What could be more effective than advertising "Save up to 9 Cents per gallon.

1. Have Chase P.O.P. displayed
2. Pass out handbills that your sales consultant prepared
3. Prepare Sales Associates to
   "Talk it Up"

Chase P.O.P. to be replaced by "Are all gasolines the Same" - (Sept 18 - November 3)

Follow the same guidelines identified previously for Texaco Promotion.

Walk the Store Seminar

August 28th & 29th

Dedham Holiday Inn