A Team Boston Newsfax
 
 
 
 
 
 
 Is Your Scorecard Balanced?
 
       As described in our first Team Bos- ton meeting in August and in subsequent meetings and newsletters, we are very much interested in helping our dealers grow their business. Capital Expenditures will include our Dealer's recommendations and Galaxy's balanced scorecard.
      The Balanced Scorecard was developed by two Harvard Professors. The Galaxy Balanced Scorecard was developed by a sub-team of the Connection Committee. The team includes Heidi Massey, Randy Eakin, Steve Cahill and Ghazi Saab. Team Boston lessee dealers will have the opportunity to recommend capital expenditures. In addition to the recommendations, dealers will need a balanced scorecard
October 27, 1998
Volume 1, Issue 2
The Asteroid
News Fax
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The Galaxy Balanced Scorecard includes

  • A local store marketing plan
  • A business plan
  • A financial plan
  • A business expansion plan 
  • A customer service plan
      Work with your Team Boston Marketing Consultant to complete your Galaxy Balanced Scorecard. Mark your calendars for the next planet in the Team Boston Galaxy. November 18th, Wednesday at 9:O~ a.m. at the Dedham Hilton. 
      Finance and Business Expansion. This lecture symposium will be important in your Galaxy Balanced Scorecard.
What Impact Does Operational Excellence Have on Sales?

      Co-Branding Partners such as Subway have operated their own company locations and supervised franchised locations for years. Subway, like Equilon and Motiva, has a responsibility to its network to protect brand equity. and customer goodwill. They ex-pect franchisees to comply with the standards included in the Subway franchise agree-ment and manuals. As franchisers know from experience, however; such expectations are not always met
      To encourage franchisees to comply with operational ideals, Subway jnitiate'1 a business impact survey. For a period of six months, Subway compared the average unit volumes of stores "in compliance" to those "out of compliance." The results revealed that adherence to operating standards produced greater sales - 17% greater.
 


 
Motiva Enterprise, LLC
3 Edgewater Dr. Ste 202
Norwood, MA 02062 

Phone: 781-551-5410 
Fax: 770-446-6737
 

Operational Excellence
(continued from page 1)

      In other research, Subway evaluated fifty, low -volume, convenience store/Subway locations arid learned the following:
 

  • 20 out of the 50 surveyed attributed their low sales to poor operations and non-compliance issues.
  • 14 out of the 50 surveyed attributed their low sales to absent store managers and/or owners.
  • 10 out of the 50 surveyed attributed their low sales to not enough space or lack of presence within the convenience store.
  • The remaining 16 out of 50 attributed their low sales to one of the following:
    • Poor signage
    • Lack of seating 
    • Other branded fast-food close to the location
      •

    Local Store Marketing

    We are reminded by Marc Slutsky that the most important sections of the workbook are:
     

    • People magnet exercise (2:9)
    • Cross-promotion exercise (2:14)
    • 10 steps for selling up the one-way cross-promotion (2:14-2:15)
    • Cross-promotion script (2:17)
    • Community involvement (4:1)
    • Value card (3:1 -3:4)

     


     

     
    Hall-of-Famer Lou Brock Steals Show as Local Shell Station Rolls-Out New Electronic Innovation

           BIRMINGHAM, ALA. (October 7, 1998) - Lou Brock, one of baseball's premier hitters and base-stealers, teamed up with Shell today at the station located at 7801 Crestwood Blvd. Birmingham, to demonstrate Shell's new "Cash Acceptor" technology. This innovative feature allows a motorist to pay for their fuel with cash without having to leave the gasoline dispenser. To encourage Birmingham customers to use "Cash Acceptor," designed to make purchasing gas quicker and easier, Brock gave away $5.00 each to the first 50 customers.
           The "Cash Acceptor" feature provides a convenient option for consumers, especially parents with children or the senior population, to pay for their fuel without having to leave the pump. The new technology simplifies fueling by enabling customers to insert cash through a designated slot to make a purchase. Located on the gasoline dispenser, the "Cash Acceptor" is similar to a vending machine, accepting $1, $5, $10 and $20 bills. This technology, created by Shell with Mars Electronics and Gilbarco, eliminates the need to leave the pump to pay. The convenience of "Cash Acceptor" will be made available a 23 Birmingham Shell stations.
           "I'M proud to team up with Shell to showcase the 'Cash Accepto' technology," said Lou Brock. "It's easier to fill up the car with 'Cash Acceptor' than it was to steal second base."