Keep your calendars open for Team Boston's Finance and Business Expansion Planet on November 18th and Part II of Business Expansion on December 9^th. What is Business Expansion? Satisfying consumer convenience by offering new retail concepts. For example, ATMs, mailing services or fast food.

Business Expansion tip of the month - Beginning in 1995, the Journal of Petroleum Marketing conducted three annual surveys of wholesalers who had co-branded with restaurants. JPM's September 1992 issue reported

survey findings including; (1) average monthly sales of $22,176 for branded fast food units; (2) a 28% average increase in c-store sales after adding a food branding; (3) a 91% sales increase in existing foodservice operations after a branded fast-food program was added (ten percent reported dealers).
 

TEXACO DEALERS

Please make sure your Race To The Millions POS has been removed from all windows and driveway poles.

On September 15 , Marc Slutsky introduced Streetfighting, a hands on approach to market and cross merchandise in your local market. If you have not initiated your first LSM program, then please do so or call your Marketing Consultant for help. Your Team Boston Marketing Consultant has been personally trained by Mr. Slutsky. Mr. Slutsky has also provided 24 hour access to your Team Boston Consultant for continuous service. After you have successfully conducted your first program, you need to sit down with your consultant and develop a 3 or 6 month plan. This process will allow you to discipline yourself into achieving the marketing benefit of this proven technique. Also, a local store market plan is central to your Galaxy Balanced Scorecard. The Galaxy Balanced Scorecard is central to achieving CAPEX support from Motiva

According to Oil Express

Sun says it has seen a boost in c-store sales since installing ATMs in Philadelphia Aplus outlets. In the first month after ATMs were added, the stores averaged nearly 2,000 transactions each, while suburban sites averaged 900 transactions in June.

"Both are double the projected first month results," says Sun project manager Walt Ward. Industry data show 80% of all ATM users make a store purchase, he says.

Sun has now installed ATMs in nearly 500 stores in its Northeast and Mid-America markets. The machines are a turnkey operation, with cash-filling and other support provided by McClane FSP and EPS, the MAC ATM system.

Food service is the fastest growing C-store category, followed by water and packaged beverages, especially isotonic drinks, BP exec Sherman Scott told jobbers at a recent meeting. By comparison, tobacco sales will drop and beer sales will be flat, he said.

Key to future profits is offering not just one meal, but all three, Scott said. For example, BP predicts breakfast will comprise 37% of sales, lunch will account for 48% of volume, and dinner, 14%, at the new 4,280 sq. ft. C-store it plans to launch in Atlanta (OE 9/28).
 
 

If you are not taking advantage of the New England Region Buying Club, please consider. The Food Mart Buying Club has deals with Garber Brothers, Hood Dairy, Cintas, ADP Payroll, Waste Management and Miami Systems. The Auto Care Buying Club has deals for items including tires, oil, uniforms, automotive parts in addition to 3-D Aug Company and Garber Bros. Whether you are a Texaco or Shell Branded Dealer, take advantage of the Synergy of Motiva. Ask your Team Boston Marketing Consultant how you can take advantage of the New England Region BuyingClub, or call Robyn Langone at 701-551-5445.

What is Omnipoint? It is the premier digital PCS Wireless Phone Provider in New England. It is also a way for our Texaco and Shell Dealers to increase profit. Check it out. Ask your Team Boston Marketing Consultant how you too can increase your profit or call Robyn Langone at 781-551-5445