In The News "Texaco Helps Out High School: Gas Station's fund-raising efforts help Al's programs" -- That was the title on a May 14th Attleboro Sun Chronicle article featuring Eddie and Georgette Chahine's Texaco station. The article described a local store's marketing program developed by station manager and Lead Ambassador, Tim Bessette.      Tim attended one of Marc Slutsky's Streetfighting presentations, and some of the tips struck a chord. Eddie and Tim had been looking for ways to improve their Saturday gasoline volume, as well as sales inside their food mart any time of the week. Tim and Katy Hart, his Sales Con-sultant, met with the Attleboro High School principal to discuss ways to help the nearby school, while at the same time increasing business at the Texaco station.       The proposal included a $.02/gallon donation to the school for every gallon pumped on a Saturday, for four consecutive Saturdays. Also, students and staff were pro-vided with cards to present every time they made a pur-chase at the food mart. For every in-store purchase made,

2% was donated to the school.     The school selected four student organizations that needed support, and each week one of the four was responsible for promoting the partnership to the students and their families.      The partnership turned out to be a great success -gas volume was way up on Saturdays and the station saw ajump in store sales as well. The program cer-tainly more than paid for itself. Plus, the high school was very happy to receive the donation and can't wait to work on fliture partnerships with its local Texaco station.       What a great way to give back to the community! The local paper sure thought so, and was excited to do the article and take a picture when Georgette pre-sented school officials with the check. That great free publicity sure doesn't hurt! If you'd like to set up a similar promotion in your area, ask your Sales Con-sultant for assistance in getting started.