Page 3                                                          The Sun                                                                       Volume 2, Issue 6


Scholarship Awards

Congratulations to Kristin Goral, daughter of retailers Rich and Pat Goral, of
Bamstable, Mass., who was awarded the 1999 Star Enterprise Retailer
Scholarship. Kristin is a 1999 graduate of Barnstable High School and will
attend Philadelphia University in the fall, majoring in Architecture. Kristin's
interests involve many sports, including track, figure skating, and volleyball. She
will be on Philadelphia University's varsity volleyball team next year. Kristin was
inducted into the National Honor Society in 1998. She is a letter-winner on her
high school's track team, enjoys teaching ice skating to children during the winters,
and acts as a coach at summer volleyball camp. We wish her much success in her
years at Philadelphia University.


Congratulations to Shelly Wentworth graduating senior
at Bamstable High School and a recipient of the Texaco
scholarship. Shelly will use these flinds toward her tuition
at Georgetown Univer-sity where she will be studying
Nursing. Shelly is a member of the National Honors
Society and is captain of BHS Sailing. Shelly's father is
Kevin Wentworth, a Texaco retailer in Hyannis, MA.
Good Luck at Georgetown!

The Winning Combination

    An outside company will handle the measurement and
reward system. We considered four factors: Image,
customer service, skills training and sales volume. We
call it "The Winning Combination."

    This fall, we will begin measuring how well "Driven To
Win" has reached the station level. We will measure the
Customer Service Attributes and all 84 brand standards.
If you mastered the 15 core brand standards, you will be
well on your way to success. Great scores can win prizes
for dealers, Sales Consultants and SORO managers.
The three ways of measuring your station:

Community Service!

   Not sure where to get
involved? Cindy Karol, of
Pleasant Street Shell in
Attleboro, lets local church
youth groups hold car washes
at her station throughout the
summer.

    Randy Eakin, of Randy's
Automotive in Medfield, has
a change jar on his counter
to collect money for the town's
animal shelter.

The possibilities are end-less -
and can help build a loyal
customer base.

· The first way is a visit to your station by an evaluator.
  They will measure your customer service skills and
   then walk the station with the Brand Standards
   Evaluation Form.

· The second way is a new automated phone survey
  called Spea13ack that customers call direct.
· The last way is a phone call to your station to check   

on your customer service and knowledge of your products

    You will be measured, and you won't know when. So
focus on putting "Driven To Win" in place at your station,
complying with the items in the Brand Stan-dards Guide
and coaching your fellow employees.

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