at the beginning of each week (preferably Mondays at 10:00 am. or if not, at the same pre-established time and place each week) during the six-week Celebrity Service System Event.      There is an emphasis on the use of symbols to create excitement, meaning and memorability. Each employee is given a CPR key chain at the beginning of OPERATION CPR. There are activities related to the key chain through- out OPERATION CPR that are explained at each session.      Each of the training sessions is designed to be fun and interactive. There are "Homework" and "On-the-Job

Training" activities to reinforce the opportunity to learn from individual study and from one another.      Sessions contain stories that explain and reinforce the purpose of that week's emphasis, a report from the previous week's assignment and various ways to recognize and reward employees for their active participation.      These sessions are reinforced by two newsletters, one near the halfway point and the other at the end of the Event.

The New Millennium      Don't go on vacation August19th. That is when Team Boston will be presenting the New Millennium The purpose of the New Millennium is to present various view points of where our business will be in five years. Should you want to learn how to prepare for the future, don't miss the New Millennium. Speaking of the New Millennium, trends to consider as described by the Trend and the Kip-plinger letter are: Retailers Rediscover Downtown      Overdeveloped suburbs and unstable foreign markets will continue to force retailers to give urban locations a second look. Pent-up demand from long- deprived urban-ites will insure their success. Successful redevelopment will attract more empty- nesters and childless couples, ultimately fueling an urban renaissance. Techno-Toys: Messengers from the cutting edge      Toys, games and gadgets introduce consumers to brave new technological world. Trend implications... For decades, the most advanced consumer- electronics products trickled down from super- computers used by government defense and space agencies. Now that process is being turned upside down. Increasingly, researchers and companies with much at stake will introduce technological innovations through non-threatening, user- friendly ways. Technology is only useful and profitable when embraced by the general population. Toys, games and gadgets take the fear out of the unfamiliar.

Galaxy Gala      All Team Boston Dealers are invited to attend Galaxy Gala, a Celebration for the Celebrity Service Ambassadors. Celebrity Service Ambas-sadors are the folks responsible for training all of the dealer's employees in customer service, brand standards, merchandising, company headquarter programs, promotions and events. So mark your calandar for Thursday, July 15 at the Sheraton Hyannis. The agenda will be simple, straight forward, and will go like this:        · 10:00am sharp      Award Ceremony        · 11:00am               Guest Speaker        · Noon                    Lobster Clambake      Celebrity dealers, make sure you arrive on time with your Ambassadors, as you will want them to receive this award.      Team Boston will be conducting special Ambas- sador Training in the month of July. If you are not participating in Celebrity Service and would like to assign someone in your organization responsible for executing programs and standards, then make sure they attend this special training. These meetings will teach your Ambassador among other items, the "Driven to Win" and "Winning Combination" head- quarter programs.