Ambassadors
Speak...
We listen
Rochelle Houde, Lead Ambassador, Ashley Mini-
Mart Shell, New Bedford:
"Once we get the packages, I, as Lead Ambassador,
plan to start with the Star Search program immediately.
In order to prepare the employees beforehand, r' ii go
over the Celebration reorientation, individually in the
next week. I hope this will motivate our employees
and customers as much as it has me."
Pat Zarlenga, Dealer, Ashley Mini-Mart Shell, New
Bedford:
"What do I expect from my Lead Ambassador To take
the lead and set the example to be above the norm so
that everyone looks up to her and wants to strive to be
just like her - to stand out not only in goal-setting but in
every aspect of her duties - to be the Best of the Best!
I think that says it all."
Tim Bessette, Lead Ambassador, Attleboro Texaco:
"I thought the last Journey seminar was very fulfilling -
it met all of my expectations. I've grasped many new
and exciting ways to treat and understand my customers,
like putting myself and my employees in their shoes. I also
have a much better under-standing on how to orientate
and re-orientate my employees. I feel I am ready to pass
on the knowledge gained as Lead Ambassador to
the rest of my team."
As you know, Journey, a two-day seminar for Celebrity
Service System Lead Ambassadors, was held on
February 23rd and 24th and March 9th and 10th.
Hank DeFelice was the facilitator, joined by Vanessa
Smit from MS. At the conclusion of the seminar,
Lead Ambassadors had a deeper understanding of
culture and how to "in cultrate" the employees back
at their Shell and Texaco stations to be providers
of superior customer service. Certificates were
distributed to approximately 90 graduates of Journey.
Now the Lead Ambassadors are eagerly awaiting
the arrival of their Event I packets, which will be
shipped on March 22nd,
|

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| New Millennium
(continued)
within five years, predicts Barnard's Retail Consulting Group.
Internet shopping will trigger price deflation, speed product
development cycles, re-rout distribution lines and undermine
unprepared retailers.. Within a decade, most consumers will
conduct much of their shopping online, going directly to
manufacturers and patronizing shops across the globe. .
Many "real" stores |
will close or adapt to new uses; successful survivors
will offer amenities above and beyond the shopping
experience.. Personalized avatars who know your
sizes, tastes and needs will perform much of your
shopping.. Price wars will accelerate, no-name
products will erode the market share of complacent
premium brands. |