| Page 4 | The Sun | Volume 4, Issue 7 |
| A Team Boston Newsletter Motiva Enterprises, LLC 3 Edgewater Drive, Suite 202 Norwood, Massachusetts 02062 Fax: 770-446-6737 |
Take Market Share |
Flower Power Winners retailers! The winners of the 2nd judging period for Greg Woolf are as follows: |
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| Canton Texaco Grand Opening |
Trend Forecast - Non Traditional Gasoline Retailing |
A Grand Opening was held at Canton Texaco on Friday-10/26
from 11am-4pm and Saturday-10/27 from 10am-2pm. Lots of activities helped to make this a
fun event for the customers as well as for the employees. |
Montgomery noted that it’s not really a question of the retailer competing against the high-volume competitor, but rather, with fellow retailers for the convenience marketplace. "The difference is that if you do what’s necessary to boost revenue and decrease overhead, they will go out of business and you will gain business," he said. "Gasoline is a zero-sum game, with no pent-up demand. Retailers don’t tempt their customers to buy. Somebody will end up with the volume and this is an opportunity for the retailers to prepare themselves for the future. The traditional retailers face the same choices we had as kids in the schoolyard. They can flee, join or fight. Many have chosen to flee, or exit the market in recent years as the pressure from a variety of sources has mounted. Others have joined, like ARCO with Albertson’s, through joint ventures, lease agreements and agreements to provide fuel. For those who fight, the objective is to raise revenues and cut costs. They have to understand that they have to lessen their dependency on gasoline gross margin." |
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