Page 3                                                        The Sun

                                                              Volume 4, Issue 7

animeeting.gif (3639 bytes)Connection Committee
The Connection Committee, as we speak, is developing Team Boston’s 2002 Strategic Plan. Four sub teams are developing systems for service, image, dealer profitability, market share and service bays. The concepts will come together in January, under one unified program.

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Integrated Plan/Path of Activities

Trend Forecast  (continued)
In addition, aging baby boomers:
  • Own more than 70% of the financial assets in America
  • Control nearly $9 trillion in net worth, 70% of all U.S. households.

Represent 40 million credit-card users, owning almost half of the credit cards in the United States.

 While marketers are waking up to the growing influence of seniors, most advertisers still focus on younger consumers. And when many advertisers do turn their attention to the over-50 market, they de-emphasize what this group most highly values: price and quality. That will change.




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