October, 2001
Volume 4, Issue 6

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A Team Boston Newsletter

Lend a Helping Hand

Inside this issue:

Trend Forecast                           2

Connection Committee            3

Texaco Merger                          3

News Bleeps                             3

Flower Power                            4

LEGO Promo                            4

News Bleeps (continued)      4

Team Boston, Texaco and Shell Dealers, give yourselves a hand. Your overwhelming response is gratifying. Participating Team Boston Dealers will donate one cent per gallon sold as part of a "Pump Pennies" campaign. The funds collected from this campaign will be donated to the American Red Cross of New York.

We will never forget – Texaco and Shell are donating $10 million

to the relief effort to assist family and communities affected by these tragic events. Further to these donations, we would like to enlist your support in the National Fundraiser "We’ll Never Forget." The program will take place from October 5 – October 28. All advertising and P.O.P. will be free. Two full-page ads in USA TODAY will run on October 5. American Flags and Pledge Spirit window cards for each customer who donates $1.00 or more. See your Sales Consultant for details.

Connection Committee

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Committee met on September 14 to determine what initiatives they would be developing for the 2002 plan. Mike Lindley reviewed the concerns of the National Dealer Advisory Council, combined with Team Boston. The following are the main issues identified. Keep in mind the "Mission" of the Connection Committee is to help Team Boston Dealers become more successful. Listed in priority order:
  • Improve dealer and CORO operator profitability
  • Web site development
  • Community programs
  • Superior image
  • Leverage SORO Best Practice
  • Auto service focus
  • Superior Customer Service
  • Local store marketing

Walk the Store – Our recent Walk the Store program received very good reviews. An all day seminar included 3 field trips to a Texaco and Shell service station in addition to a local super market. A process was provided to identify profit opportunities.

Dealer teams in the coming weeks will "Walk the Store" of selected sites

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