A Team Boston Newsletter

Inside this issue:

Walk The Store                           2

Texaco Brand                             2

The Battlefield Market            3
Share:The ultimate
opportunity

Walk The Talk                           3

As Told by Oil Price                 4 
Information Service

Flower Power Winners             4

Roslindale Texaco Event          5

...if a supplier or producer wishes to provide materials or services as ‘commodities’, it/they can expect, and deserves a fee directly proportionate to its efficiency. If a supplier offers ‘added value’ above this commodity worth, it can expect an ‘economic profit’, which it deserves because the consumer is eventually willing to part with a value which includes an unusual margin equated with extreme value, known as ‘economic profit’."

The distinction between selling and marketing is at the crux of business visionary Peter Drucker’s interpretation

A true marketing approach is based on an understanding of and commitment to satisfying consumer needs, wants and emotions, and fulfilling them with particular product or service offerings. Marketers change the nature of their companies based on consumer demand. At the heart of consumerism is being a true marketer. A true marketer isn’t preoccupied so much with selling his own product as he is with providing a product or service that fulfills consumer demand.