Page 3                                                          The Sun

                                                              Volume 4, Issue 3


Essay for Business 2.0 (continued)..

an enormously high value-to-weight ratio. There is almost no product except diamonds that has a ratio as high. They are very easily shipped and, true, they can be damaged, buy they’re fairly sturdy. All over the world transportation costs of books are artificially low. They are subsidized heavily. In this country, the best guess is that it costs the post office four times what it charges. So books are easy, but tractors aren’t quite that easy. And perishables are hopeless. So I would say there is high probability that you will see develop a system in which selling is online and delivery is in a physical location. At Japanese 7-Elevens, the online pickup system already accounts for about 40% of what the store sells.

The 7-Eleven gets a small commission, but it costs them nothing, it’s pure gravy. So I think that is one of the likely things. Other changes are also profound. Because for the first time selling, making, and delivery are separated. The center of power has been shifting to distribution now for 50 years.

That’s accelerated several orders of magnitude. How many manufacturing plants will survive? Not many. But so far the distributor has squandered that power. The distributors already have the brands but only a very few of the very big manufacturers have brands that have real standing in the consumer market.

In other areas, the design of a product,
its manufacture, marketing and servicing will become separate businesses. They will be owned by the same financial control but basically run as separate businesses. Ford is considered a manufacturing company
, but they don’t manufacture anything. They assemble. Which is a radical break with the mass production concept. So the changes are very profound and very deep and very long lasting. And we are just beginning to understand what it all means.

globe30.gif (2702 bytes)


401sun3.gif (10028 bytes)


  aninews.gif (12470 bytes) Industry News and Related Topics (as told by Oil Express)

New Citgo card initiative allows for instant credit.
     Citgo will honor all major-branded credit and bank cards at its stations and will issue customers with its own plastic within 10-14 days under a new initiative unveiled March 1, Oil Express learns.

Jobbers lose image cash as hypermarkets steal sales
     Jobbers say Wal-Mart and other discount chains are now costing them more than just volume – they’re losing image cash, too.

     According to marketers, Conoco is clawing back previously paid incentive funds when jobbers are unable to live up to volume requirements because they can’t match hypermarket pump prices.

New Chevron ads aim to plant "seeds of doubt" about hypermarket "gas" quality

     While Chevron has so far avoided inking supply deals with hypermarket chains like Costco, the only aid it’s promising jobbers struggling to compete with fuel discounters comes in the form of new ad campaigns.
     The company’s upcoming advertising is aimed at emphasizing the high quality of Chevron Gasoline and will "plant seeds of doubt" in the minds of consumers who buy discount fuel, jobbers were told. Some Chevron ads already toot that top auto-makers use Chevron "gas" exclusively when running emissions tests.

7-11 opts for automated financial kiosks:

     7-Eleven will offer automated dispensing of money orders
mouspad1.gif (4751 bytes)and money transfers as part of a seven-year exclusive deal with two subsidiaries of First Data Corp. The company will install automated financial kiosks that merge the capabilities of an ATM with the benefits of the Internet, it says. The kiosks

Team Boston Home | The Sun Index | Page 1 | Page 2 | Page 3 | Page 4 |