| Page 3 | The Sun | Volume 4, Issue 3 |
Essay for Business 2.0 (continued).. |
| an enormously high value-to-weight ratio. There is almost
no product except diamonds that has a ratio as high. They are very easily shipped and,
true, they can be damaged, buy theyre fairly sturdy. All over the world
transportation costs of books are artificially low. They are subsidized heavily. In this
country, the best guess is that it costs the post office four times what it charges. So
books are easy, but tractors arent quite that easy. And perishables are hopeless. So
I would say there is high probability that you will see develop a system in which selling
is online and delivery is in a physical location. At Japanese 7-Elevens, the online pickup
system already accounts for about 40% of what the store sells. The 7-Eleven gets a small commission, but it costs them nothing, its pure gravy. So I think that is one of the likely things. Other changes are also profound. Because for the first time selling, making, and delivery are separated. The center of power has been shifting to distribution now for 50 years. |
Thats accelerated several orders of magnitude. How
many manufacturing plants will survive? Not many. But so far the distributor has
squandered that power. The distributors already have the brands but only a very few of the
very big manufacturers have brands that have real standing in the consumer market. In
other areas, the design of a product, |
|
Industry
News and Related Topics (as told by Oil Express)
| New Citgo card initiative allows for instant credit. Citgo will honor all major-branded credit and bank cards at its stations and will issue customers with its own plastic within 10-14 days under a new initiative unveiled March 1, Oil Express learns. Jobbers lose image cash as
hypermarkets steal sales According to marketers, Conoco is clawing back previously paid incentive funds when jobbers are unable to live up to volume requirements because they cant match hypermarket pump prices. New Chevron ads aim to plant "seeds of doubt" about hypermarket "gas" quality |
While Chevron has so far avoided
inking supply deals with hypermarket chains like Costco, the only aid its promising
jobbers struggling to compete with fuel discounters comes in the form of new ad campaigns. The companys upcoming advertising is aimed at emphasizing the high quality of Chevron Gasoline and will "plant seeds of doubt" in the minds of consumers who buy discount fuel, jobbers were told. Some Chevron ads already toot that top auto-makers use Chevron "gas" exclusively when running emissions tests. 7-11 opts for automated financial kiosks: 7-Eleven will offer automated dispensing of money orders |
| Team Boston Home | The Sun Index | Page 1 | Page 2 | Page 3 | Page 4 | |